That really depends on what you want to portray, who your audience is and what emotions you want to evoke. Yup, I said emotions. Colours play a big part if how we as consumers react.
Research shows that up to 85% of consumers believe color is the biggest motivator when choosing a particular product. And colour increases brand recognition by up to 80%. Simply put, brand colors are powerful in helping consumers decide whether they want to engage with a particular business.
A lot of research has gone into colour theory and what makes people tick. Here is a super quick summary for you:
Pink: Romance, feminine, sympathy, health, love
Red: Excitement, warmth, strength, passion, impulse
Orange: Energizing, warmth, happiness, flamboyant, fun
Yellow: Creativity, friendliness, confidence, wealth
Purple: Luxury, quality, wisdom, curative
Brown: Calm, reliable, nature, tradition
Black: Glamour, sophistication, security
White: Simple, hope, light
Green: Calm, wealth, environment, peace, balance, good luck
Blue: Security, stability, efficiency, intelligence, calmness
Have questions about your brand colours? I am always happy to dork out and talk about colour theory in design and branding, so hit me up!
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