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  • Writer's pictureAshton Jordan

You get what you pay for

Why you should invest in a professional designed logo. (And not just because I want your business)

It sets the right first impression

Potential customers are more likely to do business with you if you have a well-designed logo. You might think you are the one making the first impression, but actually, you are not. Your logo does that. People first look at your profile online and see if they are convinced. Then they’ll reach out to discuss your services.

It builds trust

A brand that has a professional logo design as part of their identity immediately generates trust. A strong brand identity can inspire someone who doesn’t know anything about your business to show interest in what you produce or deliver.

It’s not just about a great idea or making something pretty

A professional designer will keep the big picture in mind. Several elements like brand mission, values, target market, and competition also as setting the right visual composition – optical balance, correct color selection and of course the key element. When designing a logo, it is not enough to think only about its visual appearance and meaning, but also about the possibilities of developing a visual brand identity.

You’ll get the proper files

A professional logo will ensure that your designer will send you all type of files you need, specific for printing or web use. This will avoid pixelated logo at your website or blurry elements as well as the possibility of variations of colors in your printed materials. For example, if you made your designs in Canva or some other online design tool, in the end, you will not get the right files because they reduce their design options. Professional designers work in Illustrator that allows the graphic to be vectorized. That means that defined geometric shape will be adjusted when you try to resize them.

It has a longer shelf life

Since a professional designer creates a logo design after conducting research, you will have results that will last for a long time. You won’t have to worry about changing your logo in a couple of years since it wasn’t what you had imagined doing.

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